Great visuals leave room for your message.

A strong image does more than fill a rectangle. It guides the eye, establishes a mood, and leaves room for the idea you want to communicate.

Before choosing an image, decide where your headline, logo, and call to action will sit. Look for quieter areas in the composition: an open sky, a simple wall, or a soft background. These spaces can help your text feel intentional.

Check the crop in the format you will actually use. A landscape photograph may behave very differently in a vertical story or a square post. Keep the main subject clear, leave breathing room around your message, and test readability at a small size.

The most useful visual is the one that works with your idea. Start with the message, then find its setting.